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James Kennedy believes in challenging the status quo and emphasises the importance of providing a quality product in a quality environment with excellent service. He focuses on building a strong company culture from the top down.

Under James Kennedy’s leadership, Kennedy Watches & Jewellery has expanded significantly, growing to an expansive boutique footprint across Australia. He has introduced new brands, opened new multi brand and mono brand boutiques, and emphasised service and quality to drive growth.

James Kennedy aims to continue expanding the Kennedy presence in the luxury jewellery, watches and lifestyle categories. This includes opening a flagship boutique, introducing new and exclusive brands to Australia, and maintaining a focus on exceptional service and quality.